In your book you say that publicity is built on spinning the truth. How would you differentiate between spinning the truth and a lie?
[Laughs.] Oh my God, if I can answer this question I could maybe get a religion. I would say that spinning the truth has a starting place that’s good, real and right, whereas a lie does not. It really depends on the perception and intention of the spinner.
This quote in particular is applicable to any industry that needs to present itself to the public, audience, users, consumers because a good brand or good company need to have a core that is coming from a place of truth in order to resonate with the public.
The difference in just creating a poster and building a brand is that you can create a really amazing advertisement for a shitty product (“the lie”) but people aren’t going to keep buying into you whereas a well developed strategy (“spinning the truth”) will compel people to try you out and keep coming back for more. And as a designer where my role is to present a company/brand/product, I have found that the most successful campaigns always expressed themselves truthfully.
I’m looking forward to picking up her book “If You Have to Cry Go Outside: And Other Things Your Mother Never Told You”. I’m sure it’ll be a fun and entertaining read, much like what I’ve seen from her appearances in the MTV shows “The Hills” and “The City”. And now you know I have a weakness for bubble gum shows.
Anyway, read the Times Magazine Interview with Kelly Cutrone to find out more about her. She rocks my world.